Welcome to SelkoDialog
Hello, I’m Frans Ekman, founder of SelkoDialog. For nearly two decades, I’ve been building software products and startups, always driven by a passion for data analytics and understanding user behavior. I’ve learned firsthand that while data analytics is powerful, it typically reveals what users do but rarely explains the why behind their actions.
To truly grasp user motivations, needs, and pain points, there’s simply no substitute for talking directly to users. Regular user interviews are essential—whether you’re a founder, product manager, designer, or even a developer. It’s a critical activity that can’t truly be outsourced, especially if you’re responsible for steering the product vision.
Yet, despite recognizing its importance, many of us don’t conduct user interviews nearly as often as we should. Scheduling interviews can be cumbersome, coordinating calendars is frustrating, and even finding willing participants can take significant time. Moreover, multiple interviews scattered throughout your schedule can fragment your entire workday.
Surveys, while helpful, often only validate what you already suspect. Open-ended survey questions occasionally uncover surprising insights, but typically lack the follow-up depth of a genuine conversation.
This challenge inspired me to create SelkoDialog: an AI-powered assistant designed to complement traditional user interviews through “AI mass interviewing.” SelkoDialog engages users in meaningful conversations, asking insightful follow-up questions and exploring the deeper motivations behind their responses. The AI conducts these interviews immediately, at any time convenient for your users, without the hassle of scheduling. Transcripts and analyses are automatically generated, allowing founders and product teams to quickly grasp essential insights while still having full transparency into each conversation.
My advice to all founders and product leaders: Keep interviewing your users personally—do it more frequently. And let SelkoDialog complement your efforts, helping you consistently and effortlessly dive deeper into understanding your users. Together, let’s ensure we’re always building products that genuinely resonate with our users’ needs and desires.
Get started today and see how automated user research can transform your product development process.
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